Arcade Mania | Vishwal Gajjar | Visual Communication Designer

ARCADE MANIA:

DIY SPEAKER

PACKAGING DESIGN

Background:

We had considered the concept of "Packaging cum Product" for a hypothetical product at Teenage Engineering. This concept involves providing customers with DIY parts in the packaging, allowing them to assemble the product themselves. By leveraging the IKEA effect, where people tend to value things they've put effort into, we can increase the perceived value of the product.

Process Followed:

Stage 1

Topic Selection
Research
Comparative Study
User Study
Product Analysis

Stage 2

Design Brief
Themeboards
Visual language
Graphics Explorations
Form Explorations

Diecuts

Stage 3
Material and Cost
CAD & Renders
Manufacturing &

printing Methods
Prototyping

Design Brief:

To design a range of integrated packaging designs for Teenage Engineering providing simple utility desk solutions.

Re-purpose:

The product itself serves as the packing material, resulting in the least amount of wastage of material.

Targeted Audience Analysis:

Audiance:

Tech Geeks

Creative heads

Audiophiles

Concept Development:

We designed a "Canvas Arcade" edition of our arcade speaker for creative people to create artwork and share it on our social media campaign, leading to financial success.

Theme board (Retro Arcade)

Form Explorations:

Functionalities:

The package cum product for the Retro Arcade Bluetooth Speaker AM-69 has a die-cut layout with clear instructions, making assembly easy and enhancing the user experience.

Tear-pull Tab

Layout Detach

Instructions QR

Electronic Components

Journey Map:

The objective of journey mapping for packaging design is to enhance customers' experience by recognizing their touchpoints and interactions with packaging. The journey map’s insights can influence packaging design to give customers a memorable experience.